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乐华家居集团卢金辉访谈:聚焦主流消费者 保持基业长青
来源:安华瓷砖官网 时间:2019-08-08 浏览量: 发布者:泽鸿
林氏木业家具 标签:家具 门店数量:基本投资:80万

  7月27日, 安华瓷砖全国VIP经销商高峰论坛暨新品发布会在佛山举行,以“超级质感美学新石代”为主题的新品发布会得到了与会经销商的高度认同,在会议现场,安华瓷砖与网易家居联合发布了《新中产生活美学指南》。

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  【卢金辉】:其实今天我们提倡的不是狭义的美学,这个“美”我想主要还是从一代人的眼光去出发。不同年代的人对美的认知也不一样,前几年流行的仿玉石的大理石,但是目前一二级市场的年轻消费者并不觉得玉石大理石是高大上的产品。安华瓷砖是在广义的美学基础上,来研究消费者需求,但是部分产品也会着眼于一些狭义的美的产品,狭义的美是因为满足不同消费者的细分需求,适应细分市场的变化。

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