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从“死海”到“苦海”,家电行业如何软着陆?
来源:中国家电网 时间:2020-08-21 浏览量: 发布者:泽鸿
日泰管业 标签:管材 门店数量:基本投资:1万

  YIQINGZHIXIA,KONGDIAOXINGYEYALIBUXIAO,BUGUO,HAODEXIAOXISHI,ZAINIANDUYINGXIAOYUXINPINJIHUABEIDALUANHOU,DABUFENJIADIANQIYEKAISHIZHUANZHANXIANSHANG,YIXINPINZHIBO、ZAIXIANXIAOSHOU、YANCHISONGHUOBUTIE、JUJIASHANGWUQIATAN、XIANSHANGYINGXIAOPEIXUNDENGFANGSHI,JIJIJINXINGXUKECHUBEI;TONGSHI,SHENGCHANYIXIANYEZAIZUZHIYUANGONGFUGONG。

大数据平台直属   BENWENFABUYUZHONGGUOJIADIANWANG,ZUOZHEWEILIUTUO,GONGYENEIRENSHICANKAO。

  549元采购一台家电,你能想到什么?一口电饭锅、一台老式双桶洗衣机或是一组净水器滤芯……现在,549元成为一台一匹3级定频空调在开年促销中的价格,虽然是限量秒杀,但千元空调直接打出5折价,也十分少见。在疫情及需求周期影响下,家电行业2020年的春天将在煎熬中度过。

  走出“死海”,走入“苦海”

  “CHUNJIESHIJIADIANYEDIYIGEXIAOSHOUWANGJI,3-4YUEKAIQIJIAZHUANGJI,SHOUYIQINGYINGXIANG,ZHEILIANGGEJIEDIANXIANZAIJIBENFEIDIAOLE。RUGUO4YUEFENYIQINGNENGGOUJIESHU,XIAOFEIZHEXIAOCHUXINLIYINSUZHONGFANMAICHANGYEXUYAOYIGESHIJIAN,XINGYEZHENGTIHUIBIJIAOQIDAI6.18。CONGMUQIANLAIKAN,JIADIANXINGYESHANGBANNIANZHENGTIQINGKUANGBURONGLEGUAN,DAGAILVYAOYIKAOXIABANNIANNENGFOUCHUXIANBAOFUXINGXIAOFEI。”ZAITANDAOXINGUANFEIYANDUIJIADIANXINGYEDEZHENGTIYINGXIANGSHI,AOWEIYUNWANGZONGCAIGUOMEIDEFENXIANGLEZHEIYANGDEYUPAN。TARENWEI,“MUQIANJIADIANXINGYEYIJINGCONGLANHAIBURUHONGHAIJIEDUAN,ERYIQINGZAOCHENGLEJIADIANNEIXIAOYIPIAN‘SIHAI’,YIQINGGUOHOUDEYIDUANSHIJIANSHI‘KUHAI’,XINGYEYAOZUOHAOCHIKUZHUNBEI。”

  JIEZHI2YUE18RI,AOWEIYUNWANGBAIDIANXIAOSHOUTONGJISHUJUXIANSHI,CONG2020NIAN1YUE1RILEIJIZHIDANGTIAN,KONGDIAOQUANQUDAOLEIJILINGSHOULIANG147.8WANTAI,TONGBIXIAHUA19.1%;LINGSHOUE47.6YIYUAN,TONGBIXIAHUA33.1%。BINGXIANGLINGSHOULIANG199.5WANTAI,TONGBIXIAHUA16.8%;LINGSHOUE60.5YIYUAN,TONGBIXIAHUA20.4%;BINGJULINGSHOULIANG120WANTAI,TONGBIXIAHUA17.3%;LINGSHOUE14.6YIYUAN,TONGBIXIAHUA25.8%;XIYIJILINGSHOULIANG272.6WANTAI,TONGBIXIAHUA16.1%;LINGSHOUE52.2YIYUAN,TONGBIXIAHUA20.9%。

  XIANXIAMAICHANGTINGBAIQIJIAN,XIANSHANGQUDAOCHENGWEIGEPINPAISHANGZHUGONGZHANCHANG。BUGUO,YOUKONGDIAOQIYEFUZERENGAOSUZHONGGUOJIADIANWANG,XIANSHANGQUDAOZHUANGKUANGYEBURONGLEGUAN,BINGYUJI“YIZHIDAO2021NIAN7YUE,(XINGYE)DOUHUICHUYUZHUHOUHUNZHAN,NISIWOHUODEZHUANGTAI。”

  XIANGBIJIJIEXINGZHOUQIBUTAIMINGXIANDEBINGXICHANYEERYAN,KONGDIAOCHANYEDEXINGSHIKENENGGENGYANJUN,YEZHENGSHIZAIKONGDIAOYENEILVXIANLAKAILE2020NIAN“JIAGEZHAN”DEXUMU。

  CONG2019NIANCHU,KONGDIAOXINGYEJIAGEZHANBIANYIZHIZAICHIXU;ERDAO2019“SHUANG11”,GELI30YIBUTIERANGLIJIANG“JIAGEZHAN”DEQIFENTUIXIANGGAOCHAO。

大数据平台直属   2020NIAN7YUE1RI,KONGDIAONENGXIAOXINBIAOJIJIANGZHIXING,BENSHENXINBIAOZHIXINGQIANWEIQIYEYULIULE6GEYUEKUCUNXIAOHUAQI,KEYIBANGZHUXINGYESHIXIANCHANPINCONGJIUNENGBIAOXIANGXINNENGBIAODEGUODU,DANFEIYANYIQINGHENDACHENGDUSHANGRAOLUANLEQIYEDEGUIHUA。

  BUDUSHANGSHU549YUANDEYANGZIKONGDIAO,BAOKUOMEIDE、HAIERDENGZAINEIDEQIYEFENFENQIDONGLEKAINIANJIANGJIAHUODONG。MEIDE1.5PISANJINENGXIAODINGPINKONGDIAO1699YUAN;1.5PI1JINENGXIAOBIANPINKONGDIAO2099YUAN。HAIERDA1PI3JINENGXIAOBIANPINKONGDIAO1449YUAN;1.5PISANJINENGXIAOBIANPINKONGDIAO1649YUAN。

  BIZHIQUNIAN“SHUANG11”QIJIANDEJIANGJIA,BENCIKAINIANDACUJIANGFULAIDEGENGMENGLIE。

大数据平台直属   BUGUO,YOUYENEIRENSHIGENJU2003NIAN“FEIDIAN”SHIQIDEQINGXINGTUICE,KONGDIAONENGXIAOXINBIAOSHIXINGRIQIYOUWANGYANCHI。2003NIAN,GENJUGUOJIAGUIDING,5YUE1RIQI,JUEDADUOSHUJIADIANCHANPINYAOSHIXINGCCCRENZHENG,FANLIERUQIANGZHIXINGCHANPINRENZHENGMULUNEIDECHANPIN,WEIHUODEZHIDINGRENZHENGJIGOUDERENZHENGZHENGSHU,WEIANGUIDINGJIASHIRENZHENGBIAOZHI,YILVBUDEJINKOU、XIAOSHOUHEZAIJINGYINGFUWUCHANGSUOSHIYONG。ERYIN“FEIDIAN”YIQING,GAIXIANGZHENGCETUICHIDAODANGNIAN8YUE1RISHISHI。

  KONGDIAOYEWAI,QITACHANYEDEYALIYEBUXIAO。WANJIALEQIYEFUZERENGAOSUZHONGGUOJIADIANWANG,JINNIAN3YUE15RIZHIQIAN,JIADIANXIANXIALINGSHOUSHICHANGJIBENBUHUIYOUSHENMESHENGYI。RUGUO4YUENENGHUIFUZHENGCHANGJINGYING,5YUECAIHUIYINGLAICHANGTAIDEXIAOFEI。TONGSHIZUOWEIRENYUANMIJIXINGCHANYE,JIADIANQIYEDEYUANGONGLAIZIQUANGUOGEDI,SHENGCHANHUANJINGXIANGDUIJIZHONG,FUGONGHOUFANGYIRENWUBUNENGDIAOYIQINGXIN。TONGSHI,JIADIANQIYEZAIYIQINGJIESHUQIAN,JIBENWUFAZUZHIXIANXIAHUODONG,DAILISHANGYEWUFAZHANKAIXIAOQUYINGXIAO,DUIYUPINPAIFANGDEYINGXIAOYIJIDAILISHANGDEXIAOSHOUERYANDOUSHIXUESHANGJIASHUANG。

  MUQIAN,HAODEXIAOXISHI,ZAINIANDUYINGXIAOYUXINPINJIHUABEIDALUANHOU,DABUFENJIADIANQIYEKAISHIZHUANZHANXIANSHANG,YIXINPINZHIBO、ZAIXIANXIAOSHOU、YANCHISONGHUOBUTIE、JUJIASHANGWUQIATAN、XIANSHANGYINGXIAOPEIXUNDENGFANGSHI,JIJIJINXINGXUKECHUBEI;TONGSHI,SHENGCHANYIXIANYEZAIZUZHIYUANGONGFUGONG。

  不惧疫情 寻求新突破点

  万和电气热水器相关负责人告诉中国家电网,鉴于国内线下市场目前处于停滞状态,万和积极开展了线上和国外业务的拓展,“复工以后,我们主要处理的便是国外订单和线上产品订单,不过鉴于物流等因素,的确存在部分延迟交货情况。”

大数据平台直属   DANGBEIWENJIWAIMAOYEWUSHIFOUSHOUDAOCICIYIQINGYINGXIANGZAOCHENGDINGDANLIUSHISHI,GAIFUZERENBIAOSHI“BINGMEIYOU”,TAQIANGDIAOZHONGGUOZUOWEIQUANQIUZUIDADEJIADIANZHIZAOGUO,BUJINCHANYELIANJIANQUAN,ERQIECHUPINZHILIANGGAO,“BUDAOZHONGGUOXIADAN,TAMENYEZHAOBUDAOBIECHULE。MUQIANERYAN,SUIRANYOUXIEGUOJIAHUIQUXIAOSHAOLIANGDINGDAN,DANDAFANWEICHUKOUSHOUYINGXIANGBINGBUCUNZAI。”TATIDAO,HAIGUANJINCHUKOUDOUYAOJINGGUOYANGEDEJIANYANJIANYI,SHENGXIANXINGYEKENENGDUIYU“YIQU”DENGCIYUGENGMINGAN,DANJIADIANCHANPINBINGBUCUNZAIZHEIZHONGKUNRAO,ZHUYAOHAISHIKAOLVDINGDANNENGFOUJISHIJIAOFU。

大数据平台直属   GELANSHIPINPAIFUZERENYOULIMINGAOSUZHONGGUOJIADIANWANG,GELANSHICHUKOUCHANPINBILIZHANDAOGONGSICHANNENGDE70%,GONGYINGQUANQIU170DUOGEGUOJIAHEDIQU。ZAIYIQINGFASHENGHOU,GELANSHITONGGUODIANYOU、WANGLUODENGFANGSHIZUOLEZHEIYANGJIJIANSHI,DIYISHIJIANBAGUONEIDEQINGKUANG、GONGSIQINGKUANGGAOSUQUANQIUHUOBAN,GONGKAI、TOUMING、KEGUAN,RANGTAMENLEJIEQIYEDESHIJIQINGKUANG,“KANDAOWOMENRUHEYINGDUIZHEICHANGTURUQILAIDEYIQING,QIYEKEXUE、JINGZHUN、KUAISUDEFANYINGHEYANJINTAIDU,RANGTAMENJINHOUYUGELANSHIDEHEZUOGENGYOUXINXINLE。”

  TONGSHI,GELANSHIKUAISUDIZHENGQUSHIJIANBAYEWURENYUANFENPAIDAOQUANQIUGEDI,QIANGSHIJIANYUHEZUOHUOBANGOUTONGJIAOLIU。“WOMENTIDAO,GUANGDONGSHIYIGEDUIWAIKAIFANGDEQUANQIUSHENGCHANYANFAZHIZAOZHONGXIN,GELANSHISHIYIJIAGUOJIHUADEQIYE,WOMENDIYISHIJIANHEQUANQIUSUOYOUHEZUOHUOBANQIANGDIAOGELANSHIGUOQU11YUEFEN、12YUEYUEZHONGCHENGNUODEHUOQI,JUEDUIYOUBAWOWANCHENG,RANGTAMENFANGXIN,TAMENBUHUIDUANHUO。WOMENDEXINDESHI,ZAIJIAOLIUGUOCHENGZHONG,YAOBANEIBUDECHANGJINGHEXIJIERUSHIDITONGBAO。HENDUOGUOWAIHEZUOHUOBANYEJIYUWOMENHENDUOGUANXIN,YOUXINGWUXINGDEZHICHI。”MUQIAN,GELANSHIFUGONGLVCHAOGUO80%,YOULIMINSHUO,XIANGXINQUANCHANYELIANKEYIHENKUAIHUIFUZHENGCHANG。

  YIQINGZHIXIA,“FUGONGNAN”DEQINGKUANGYEJIANDINGLEGENGDUOJIADIANZHIZAOQIYEJIASUSHENGCHANXIANZIDONGHUAPEIZHILVDEJUEXIN,MEIDE2YUE18RIZAIHUDONGPINGTAISHANGBIAOSHI,GONGSIJIANGJIXUTUIDONGMEIDEGONGYEZIDONGHUAHEYUNDONGKONGZHILIANGDAYEWUPINGTAIDEZHENGHEHETUOZHAN,GONGYEZIDONGHUAYEWUFUGAISHENGCHANGONGYIZIDONGHUA、WULIUZIDONGHUAHEJIQIRENFUWU,WEIMEIDEGESHIYEBUWANCHENG50DUOGEZIDONGHUAXIANGMU,YOUXIAOTISHENGMEIDEJITUANZHINENGZHIZAOSHUIPING,BINGJIHUAJIANGMUQIANJIQIRENSHIYONGMIDUTISHENGZHI625TAI/WANRENDEFADAGUOJIASHUIPING。

大数据平台直属   GELANSHIFANGMIANZEBIAOSHI,ZAIZHENGGEZIDONGHUATOURUSHANGYIJINGZUOLECHONGFENZHUNBEI。YOULIMINSHUO,JINJINIANGELANSHIZAIQUANCHANYELIANTUIJINZHINENGZHIZAO,ZHUBUDAORUMESXITONG,TUIDONGLIUSHUIXIANROUXINGDINGZHIHUASHENGCHAN,MANZUDUOYANGGEXINGHUAXUQIU。

  ERWANJIALEYEZAIJIASUCHANYEZIDONGHUAPEITAOLV,QIZHANGSHARENENGGONGCHANGDAORULEMESXITONG,ZAICHENGSHUZHIHOUJIANGXIANGQITAGONGCHANGFUZHI。

  DUIYUYIHOUDEHUIFUQI,YIXIEJIADIANQIYEYEBIAODALEZIJIDEXINSHENG,QIYEKUNNANKENDINGSHIYOUDE,DANQIYEYOUZHANSHENGKUNNANDEXINXINHENENGLI。BUGUO,TAMENYEXIWANGZHENGFUNENGGOUJIYUJIADIANCHANYEYIDINGBANGZHU,ZHURUJIXUTUIJINJIANGSHUI,WEIQIYEJIANGDIYUNYINGCHENGBEN;DUIBENCIYIQINGZHONGJINXINGGUOJUANZHUDEQIYE,ZAIRICHANGSHENGCHANYUYUNYINGZHONGJIYUYIDINGYOUHUIBUTIE;WENDINGMINXIN、CIJIXIAOFEI,SHEHUIZHENGCHANGZHIXUDEHUIFUHENGUANJIAN,ZAIYIQINGJIESHUHOU,XIWANGZHENGFUCHUTAIYIDINGDEXIAOFEICIJIGUIHUA。TONGSHI,QIYEYEJIWANGXINGYEXIEHUIZUZHINENGQIANTOUTICHUYIXIEJIEJUEFANGAN。(*BENWENYIBIAOZHULAIYUANHECHUCHU,BANQUANGUIYUANZUOZHESUOYOU,RUYOUQINQUAN,QINGLIANXIWOMEN)

标签:家电行业
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