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“冷静期”下的冰箱市场,什么样的产品能够唤醒沉默的用户?
来源:中国家电网 时间:2020-06-24 浏览量: 发布者:泽鸿
大自然家居 标签:全屋定制 门店数量:基本投资:50万

  WENZHANGLAIYUANYU:ZHONGGUOJIADIANWANG,ZUOZHE:CHENRAN

大数据平台直属   RUGUOBUSHITESHUSHIQI,YEXUJIALIDESHICAIFANGLEJIGEXINGQIYEWURENWENJIN;RUGUOBUSHITESHUSHIQI,WOMENHUOXUBUZHIDAOBINGXIANGHAINENGWEISHICAISHAJUN……ZAITESHUQIJIANDEBEIJINGXIA,RENMENBEIDONGKAIQILEQUANMIN“ZHAIWENHUA”,MEIRIWOZAIJIAZHONGBIRANYAOMIANDUILINLANGMANMUDEJIAYONGDIANQI,NEIME,NINSHIFOUDUIBINGXIANGYOULEXINDERENZHI?

  2020ZHONGGUOBINGXIANGXINGYEGAOFENGLUNTANYIZHIBODEXINGSHICHENGXIANZAIGUANZHONGMIANQIAN,GEDAPINPAIQIYEJIABINFENFENDAOCHANG,CHANGTANJINNIANJIADIANSHICHANGFASHENGLENAXIEBIANHUA,BINGXIANGXIJIESHAOLEJINNIANBINGXIANGXINGYEDEFAZHANQUSHI,YUCITONGSHI,GEDAPINPAIBINGXIANGXINPINYEZHUYILIANGXIANG!

大数据平台直属   JIEHECICILUNTANNEIRONG、GEDAPINPAIBINGXIANGTEDIANYIJIYONGHUDEXIAOFEIXUQIU,BINGXIANGCHANPINZAIGONGNENGTEDIANHUIYOUSHENMEBIANHUAMA?JIEXIALAIXIAOBIANJIUJIDAJIAPANYIPAN!

  一、“大容量、分类存储”Buff加成

大数据平台直属   DARONGLIANGBINGXIANGYIZHIZHANJUSHICHANGDEZHUJIAODIWEI,SUIZHEYIQINGDEBAOFA,LAOBAIXINGGUANGCHAOSHISHI,GENGQINGXIANGYUDUNJIJITIANSHENZHIJIZHOUDESHICAI。YINCI,DARONGLIANG、FENLEICUNCHU、DUOWENQU、ZHANGXIAOKONGSHIBAOXIANDENGGONGNENGCHENGWEILEXIAOFEIZHEGUANZHUDEJIAODIAN。BIRUBOSHI605LDESHUANGQINGLENGDONGLIDUOMENBINGXIANG、HAIERHUAYAN500LQIANRUSHIDUOMENBINGXIANG、TCL C5ZHINENGJIAOHUBINGXIANG、SONGXIA659SHENGDUOMENBINGXIANGNR-F673WXDENG,TAMENJIYOUCHAODADECUNCHURONGLIANG,YOUJUBEIFENQU、KONGWEN、BAOXIAN、JIAOHUDENGTESHUGONGNENG,CHANPINPINGJIEYOUSHIZAIDANGXIATESHUSHIQIXIANDEYOUWEITUCHU。

大数据平台直属   BUJINRUCI,DARONGLIANG、XIAOTIJI、NENGQIANRUDEBINGXIANGYEHUILIUJIRENMENHENSHENDEYINXIANG。JIUNAKASADIFASHIDUOMENBINGXIANGBCD-500WDCTU1、XIMENZIDUIKAIMENKX52NS30TI、XINFEISHIZISIMENBINGXIANGBCD-445WG8ADENGCHANPINLAISHUO,ZHEIXIECHANPINDOUSHIZAIDARONGLIANGQIANTIXIA,ZUODAOLEGENGHAODE“SHOUSHEN”JIHUA,ZIYOUQIANRUSHISHEJIYENENGGOUGENGHAORONGRUJIAJUHUANJING,YUSHINEIZHUANGXIU、JIAJUFENGGEWANMEIJIEHE。

  二、“长效保鲜、高效除菌”成为杀手锏

大数据平台直属   RUGUOZHIQIANBINGXIANGCUXIAOYUANGENNINSHUOBINGXIANGHAINENGSHAJUNBAOXIAN,DADUOSHURENWANGWANGHUIBUYIWEIRAN。DANSHIXIANZAI,WOXIWANGNINRENZHENTINGYITING。QISHIZAOZAI2014NIAN,YIJINGYOUDUOKUANBINGXIANGCHANPINHUODESHOUPICQCCHUJUNRENZHENG,SUIZHEJISHUBUDUANSHENGJI,DAIYOUBAOXIAN、CHUJUNGONGNENGDEBINGXIANGYUELAIYUEDUOTOURUSHICHANG,DANSHIJINGGUOYONGHUDIAOCHA,XIAOFEIZHEDUIYUCHUJUNGONGNENGDELIJIEBINGMEIYOU“SHENRUGUSUI”。

  ERCONGJINNIANGEJIAQIYETUICHUDEXINPINLAIKAN,DAIYOUBAOXIAN、CHUJUNGONGNENGDEBINGXIANGYIJIUSHIZHUTUIDEMAIDIAN。RU:MEIDEWEIJINGBINGXIANGBCD-535WGPZVZHUDABAOXIAN、CHUJUNSHUANGXIAOHEYI;BOSHISHUANGQINGLENGDONGLIDUOMENBINGXIANGKFF98AA63CCAIYONGBOJINJINGFENGXITONG,ZAICHUYIWEIHEKANGJUNFANGMIANYOUHENHAODEXIAOGUO;RONGSHENGDESHIZIDUIKAIMENBINGXIANGBCD-558WKK1FPG,HAIYUANSHICAIZISHENSHENGZHANGHUANJING,YANZHANGBAOXIANZHANGDA7TIANBINGYOUXIAOSHAMIEXIJUN;MEILINGMXIANSHENGBINGXIANGBCD-415WQ3S,CAIYONGJINGWEIBAOXIANXITONG,MEIGUIHUAKEBAOXIAN33TIAN。LINGWAI,HAIXINZHENKONGBAOXIANBINGXIANGBCD-555WTDGVBPIVYEHENQIANGYAN,TABEIYUWEIZHENKONGXIADE“TOUDENGCANG”,KEYIDUISHICAIJINXINGJINYIBUBAOXIAN,DBD+LIZICHUJUNJINGWEI,SHAJUNJINGWEIXIANERYIJIAN;KASADIKONGYANGBAOXIANBINGXIANGBCD-500WDCTU1,YONGYOUMSAKONGYANGBAOXIANKEJI,JUYOU8BEIBAOXIANNENGLI,WEISHICAIBAOXIANCHIXU“CHENGYAO”。

  从这些产品可以看出,通过技术的不断升级,除菌、保鲜技术功能日益趋于成熟,而接下来看到更多的是产品精细化定位。如:在主打延长食材保鲜的同时还可以逆生长、鲜花放进去33天不凋谢、食材放入冷冻室不结冰、无血水等。诸多这样的功能点,也为食材提供了更好地保鲜环境。另外,结合疫情的持续性特点,带有除菌、抗菌功能的冰箱,也将成为了消费者关注的“重中之重”,就如同前几年雾霾严重时,空气净化器大数据平台直属购买成风一样,健康型冰箱产品势必成为未来市场的竞争亮点。

  三、5G背景下的家庭智能化即将破解

  5G、wifi6ZHEIXIEGUANJIANCIYIJINGLUXUJINRURENMENDESHENGHUOFANWEI,DANSHITANENGGOUGAIBIANWOMENSHENME?KENENGHENDUORENHAIBUSHIHENLEJIE,CONGBINGXIANGLAISHUO,ZHINENGBINGXIANGCHUXIANZAISHICHANGYIJINGYOUXIENIANTOULE,BUSHAORENZONGYIWEI“ZHINENG”JIUSHIBINGXIANGXIANGTISHANGJIALEYIKUAIDAPINGMU,QISHINEIZAIHEPUTONGBINGXIANGBINGMEIYOUSHENMEQUBIE,“ZHINENG”JIUSHIGE“BAISHE”。RUJINZHEIZHONGCHANPINRENZHIFASHENGLEFANTIANDIFUDEBIANHUA。QUNIAN,ZHONGYIKANGGONGBUDE2019NIANDI28ZHOUZHINENGBINGXIANGSHUJUKEYIKANCHU,ZHINENGBINGXIANGDEFENEBUJIANGFANSHENG,ZHEICHONGFENSHUOMINGLEGEPINPAIZHENGZAITONGGUOZHINENGBINGXIANGXUNQIUMANZUXIAOFEIZHEXUQIUDEXINFANGSHI。

  5GSHIDAIYIJINGJINRUQUANMIANPUJIDEJIEDUAN,MEIZHOUZENGJIA1WANDUOGE5GJIZHAN。TONGSHI,wifi6JISHUDEGENGXINDIEDAI,JIANGYOUGENGDUOCHANPINDAZAIGAIJISHU,JIATINGZHINENGHUAZHONGDUANYEJIANGDEYIWANMEIZHANXIAN。ZHINENGBINGXIANGZUOWEIQIZHONGYIGEZHONGYAODEZHINENGHEXIN,SHIBIJIANGCHENGZAIGENGDUODEZHINENGYINGYONG。HAIERZAIWULIANWANGJIAGOUXIAZAOYIBUJU,XIAOMI、GELIYEQIANGTANDENGLU,ERCONGJINNIANSHOUFADEBINGXIANGXINPIN,TONGYANGKEYIKANDAO:

  TCL C5ZHINENGBINGXIANG,JUYOUWOMENSHUXIDEDAPINGZHINENGHULIAN,KEYISHIXIANRENLIANSHIBIE、ZHIMAISHIBIE、YUYINSHIBIE、TONGGUORENLIANSHIBIEKEYIFENXICHUNIDENIANLINGHEGEXIANGSHUJUZHIBIAO,NEIMEDUIYUSHICAIGENGSHILERUZHIZHANG;AOMAZHINENGYUYINAIBINGXIANG,DAZAILEALIAIYUYINJISHU“TIANMAOJINGLING”,NIDEBINGXIANGJIUXIANGSHIYITAIHUIDUIHUADE“SHICAIGUANLIZHUANJIA”。

  想要实现家庭智能化,必须通过智能控制器及智能产品逐渐往智能家居、物联网等领域渗透,在5G、wifi6技术加持下,将单一功能产品不断创新升级为多功能智能化终端产品,逐步实现家庭物联化,智慧城市、智慧家庭等理念将一步步向前推进。

  四、精准定位个性化需求,冰箱自带“网红”IP

大数据平台直属   ZUIJINFENGTOUZHENGJINGDEMOSHUZHIBODAIHUOLE,ERXIANZAIZUIHUODEYESHIGEZHONGWANGHONG“XIAOGEGE、XIAOJIEJIE”,PINGMUQIANDOUSHIMEIMEIDA,YANZHIDOUSHILVJINGJIACHI。ERNIXIANGGUOMA,QISHIBINGXIANGYESHIYANZHIKONG,YIXIEXINPINDEWAIGUAN,ZENNENGYONGYIJU“PIAOLIANG”MIAOSHU!

  COLMO的熔幔岩十字门冰箱,从外观来看就尽显高端格调定位;惠而浦法式四门冰箱BCD-409WM04GBIWS,星光银玻璃面板尽显高贵品质;海信真空冰箱搭配麒麟冰釉面板,采用纳米微雕技术来实现变色的效果;三星的灵变·炫彩系列冰箱,9种颜色可供搭配选择,定制属于自己的冰箱艺术品。

大数据平台直属   CHULEYANZHIYIWAI,GEXINGHUADECHANPINTIYANYEHENZHONGYAO。BIRUYOUXIEBINGXIANGNEIBUSHEYOUDULIDEHUAZHUANGPINKONGJIAN、MUYINGKONGJIAN、GAODANGSHICAIKONGJIANDENG。ZHIQIANWOHAIJUEDEZHEIXIEMEISHENMEDABULE,ZICONGSHENGJIDANGLEBAOBA,FAXIANMURUCUNCHUFEICHANGZHONGYAO,MUQIANJIALIBINGXIANGZHINENGSHIYONGCHUWUHECUNFANGMURU,RUGUOCUNZAIYIGEDANDUKONGJIAN,ZHUANMENDEWENDU、SHIDUKONGZHI,JIUKEYIBAOZHENGMURUDEPINZHI,WEIBAOBAOCHUCUNTIGONGGENGHAODEYINGYANG。

  ZONGHELAIKAN,GEJIATUICHUDEBINGXIANGCHANPINYUJIACHENGSHU,SUIRANYIQINGYIZHILEXIAOFEIZHEGOUMAIYUWANG,DANSHIBIJINGBINGXIANGSHUYUGANGXUCHANPIN,HAODECHANPINGONGNENGJITIYANCAINENGGENGHAODEDEDAOXIAOFEIZHEDERENKE。SUIZHEBINGXIANGJISHUDEFAZHANHEXIAOFEIZHEYAOQIUDEBUDUANDETIGAO,JINHOUDEBINGXIANGBUZAISHIDANCHUNDE“SHADAGE”,ERSHIFUYOUNEIHANDE“GAOFUSHUAI”。(*BENWENYIBIAOZHULAIYUANHECHUCHU,BANQUANGUIYUANZUOZHESUOYOU,NEIRONGWEIZUOZHEDULIGUANDIAN,RUYOUQINQUAN,QINGLIANXIWOMENSHANCHU!)

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