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抢滩越南市场,中国陶企应该做好这些准备
来源:陶城报 时间:2020-06-30 浏览量: 发布者:泽鸿
汉尔顿净水器 标签:厨房电器 门店数量:基本投资:5万

  陶瓷卫浴

 

  文章来源于:陶城报,作者:佛山市法学会知识产权专业委员会主任 孙文波

大数据平台直属   JINGGUOSISHIYUNIANDEGAIGEKAIFANG,WOGUODEJINGJIFAZHANQUDELELINGSHIRENZHUMUDECHENGJIU:CONG1978NIANDEGUONEISHENGCHANZONGZHI3679YIYUAN,DAO2018NIANDEJIN92WANYIYUAN,ZONGZHIZHEHE14WANYIMEIYUAN,ZHANSHIJIEJINGJIZONGLIANGDE15%ZUOYOU,KUASHANGLISHIXINTAIJIE;ZHONGGUOJINGJIZONGLIANGYUEJUSHIJIEDIER,CHENGWEISHIJIEDIERDAJINGJITI,ZONGHEGUOLIHEGUOJIYINGXIANGLISHIXIANLISHIXINGKUAYUE。

  ZHEIXIEJUYOULISHIYIYIDEKUAYUE,LIBUKAIWOGUODANGSHIDERENKOUHONGLI。ANZHAOMEIGUOJINGJIXUEJIABULUMUHEWEILIANMUSENDE“RENKOUHONGLI”GAINIAN,DANGLAODONGNIANLINGRENKOUZHANZONGRENKOUBIZHONGDESHANGSHENG,HUIXINGCHENGDIFUYANGBI、GAOCHUXULV、GAOTOUZIDEYOULIYUJINGJISHEHUIFAZHANDEJUMIAN,JIUSHIRENKOUHONGLI。

  RENKOUHONGLIDUIJINGJIZENGZHANGDEYINGXIANGZHUYAOTIXIANZAILIANGFANGMIAN:SHOUXIANSHIDUISHENGCHANDEYINGXIANG,TONGGUODAGUIMODERENLIZIYUANSHIYONG,BUDUANTIGAOSHENGCHANNENGLI,MANZUBUTONGCENGJIDESHEHUIXUYAO;QICISHIDUIXIAOFEI、CHUXUDEYINGXIANG。DANGRENMENTONGGUOLAODONGHUODECAIFUHOU,YIBUFENRENHUIJIANGCAIFUYIHUOBIDEXINGSHICUNCHUQILAI,LINGYIBUFENRENZEHUITONGGUOGEZHONGXIAOFEI,JIANGCAIFUZHUANHUAWEIWUZHI,FANGUOLAIYOUTUIDONGSHEHUISHENGCHAN。

大数据平台直属   DANGRAN,RENKOUHONGLIYESHIYOUJUXIANDE,DANGJINGJIZENGZHANGMOSHIFASHENGGAIBIANDESHIHOU,RENKOUHONGLIBUZAISHITUIDONGJINGJIFAZHANDEZHUYAOSHOUDUAN,ERSHITONGGUOXIAOFEICUJINSHEHUISHENGCHANLE。ZHENGSHIZAIZHEIGEYIYISHANG,YOUXUEZHEJIURENWEI,DUIYUYIGEGUOJIADEJINGJILAISHUO,RENKOUSHIYIGEJICHU,MEIYOUZHEIGEJICHU,JINGJIXIANGYAOSHIXIANTIAOYUESHIZENGZHANGHUIBIJIAONAN;ZAIJINGJIZENGZHANGJINRUKUAICHEDAODESHIHOU,RENKOUZEKEYICHENGWEIZHUTUIYINSU。

  RANER,CONG2011NIANKAISHI,ZHONGGUODELAOLINGHUAJINCHENGJIAKUAI。JUTONGJI,2011NIAN60SUIJIYISHANGDERENKOUWEI1.84YI,ZHANZONGRENKOUBILIDE13.7%;ERDAOLE2017NIANNIANDI,ZHEIYISHUJUFENBIEDADAO2.41YIHE17.3%。GENJULIANHEGUODEYUCE,DAO2050NIAN,ZHONGGUOLAONIANRENKOUJIANGDA35.1%,CHAOGUO4.4YI,DAYUEMEI3GERENJIUYOUYIGELAONIANREN。SHEHUIRENKOULAONIANHUADEYIGEXIANZHUTEZHENG,SHIFUYANGBIKAISHIYOUJIANGZHUANSHENG,SUIZHIERLAIDESHI,TONGGUOLAODONGTIGAOSHENGCHANXIAOLVDETUJINGZHUJIANXIAOTUI。YINCI,BANSUILEZHONGGUOSISHINIANDEJINGJIGAOSUFAZHANDERENKOUHONGLIHAOWUXUANNIANDIZHENGZAIXIAOSHI。

大数据平台直属   BUGUO,RENKOUHONGLIZHISHIYIGEGUOJIADEJINGJIZHUTUIYINSU,JUEBUSHIJUEDUIXINGYINSU。DANGYIGEGUOJIADEJINGJIFAZHANYUDAORENKOUHONGLIXIAOSHISHI,WANGWANGHUICAIQUJITIAOLUJINGJINXINGGAIBIAN:YISHIGAIBIANSHENGYUZHENGCE,TONGGUOGULIDAGUIMOSHENGYU,TIGAOSHENGYULV;ERSHITONGGUORENCAIYINJIN,YOUGUIMODIJINXINGRENKOUKUOZHANG。RUDEGUOHENZAOJIUYOUYISHIDIYINJINTUERQILAOGONG,YIMIBUBENGUOLAODONGLIBUZUDEWENTI。SANSHIKAOJISHUCHUANGXIN,TIGAOQUANYAOSUSHENGCHANLVZUOWEIJIBENDONGLI,YICIJIJINGJIFAZHAN。RURIBENTONGGUORENGONGZHINENGDAITIZIRANRENJINRUGONGCHANGTIGONGLAODONG,YIJIEJUELAODONGLIBUZUDEWENTI;SISHISHIXINGTOUZI、BINGGOUDENGZHUANYIXINGWEI,JIANGGONGCHANGBANQIANDAORENKOUHONGLICHONGPEI、JUYOUJIAODASHUISHOUYOUHUIDEGUOJIA,JIEZHUTAGUODERENKOUHONGLI,BAOZHENGQIYEDEFAZHAN。

  DANGQIAN,BUSHAOZHONGGUOQIYEMIANLINDEZHAOGONGNAN,SHIJISHANGJIUSHIRENKOUDUANQUE。ZAIYINJINJINGWAILAOGONGSHANGYOUHENDUOZHANGAIZHISHI,YIKAOJISHUCHUANGXIN,TIGAOQIYEXIAOLVHESHISHI“ZOUCHUQU”ZHANLVECHENGWEIQIYEJIAMENMIAOZHUNDEMUBIAO。DANJISHUCHUANGXINJUEBUKENENGSHIYICUERJIUDESHIQING,ERSHIYIGEZHANGQIDEFAZHANGUOCHENG。ZHEIZHONGJISHUCHUANGXINDEGUOCHENG,WANGWANGJUYOUTOUZIDA、HUIBAOFENGXIANGAODETEDIAN,YINER,BUSHAOQIYEBUYUAN、YEBUGANTOURUTAIDA。YINCI,“ZOUCHUQU”ZHANLVEDESHISHI,WUYIGENGNENGRANGQIYEZAIDUANQINEIHUODEFAZHAN。

大数据平台直属   FOSHANSHIQUANQIUTAOCIZHIZAOYEDEZHONGZHEN。ERTAOCIYEDEFAZHAN,GENGYURENKOUHONGLIXIXIXIANGGUAN。ZAOZAIDUONIANQIAN,FOSHANDETAOCIQIYEJIUYIKAISHISHISHUIGUOWAI,DANLIDUBINGBUDA。JINNIANLAI,BUSHAOFOSHANTAOCIQIYEFENFENJIANGTOUZIBANCHANGDEMUGUANGMIAOZHUNLEYUENAN。ZHEIYITOUZIZHUYILIFANGXIANGDEZHUANBIANYOUYIDINGDEJICHU:YUENANYUZHONGGUODILISHANGJINLIN,GAIGUOMUQIANZHENGCHUZAIJINGJIFAZHANCHUQI,BUJINYOUXUDUOSHUISHOUYOUHUIZHENGCE,GENGYOUDALIANGDELIANJIALAODONGLI。TAOCIXINGYEZUOWEILAODONGMIJIXINGQIYE,YUENANMUQIANDERENKOUHONGLIZHENGSHIZHEIXIEQIYESUOXIWANGDEDAODEZUIZHONGYAODESHENGCHANYAOSU。BUGUO,SHIZHIJINRI,FOSHANTAOCIQIYEHAIMEIYOUYIJIAZAIYUENANLUODI。JUFOSHANSHIAOSIBOTAOCIJISHUYOUXIANGONGSIZONGJINGLIHUANGGUOQIANGCHENG,MUQIANHAIMEIYOUZHONGGUODALUTAOQIZAIYUENANBANCHANG,ZHONGGUOTAIWANDETAOCIWEIYUQIYEZEPIANDUO。

大数据平台直属   MUQIANLAIKAN,TOUZIYUENANTAOCIXINGYEHAISHIJUYOUJIAOWEIMINGXIANDEYOUSHI:

  一是越南正处于经济发展最好的时期,无论是税收优惠政策还是对外贸易,具有较大的优势。数据表明,2019年1-7月,中国对美陶瓷砖出口总额为1.91亿美元,较去年同期的2.19亿美元下滑12.68%。特别是中美贸易战以来,中国陶瓷先后遭遇了印度、韩国、墨西哥、海湾六国等多国的反倾销、反补贴调查,对中国的陶瓷企业打击非常大。从瓷砖关税来看,越南产品出口美国的关税为5%,而中国同类产品出口美国的关税达到25%。这种关税差异,对于中国的陶瓷企业来说,无疑具有很强的吸引力。

  二是中国的陶瓷制造技术远远优于越南,具有技术优势。以600×600(mm)的抛光砖出厂价为例,越南出口该产品的价格为中国同类产品的两倍以上,其他卫浴产品的出厂价也与此类似。虽然价格的差异是多种因素的影响,但不可否认的是,这种差异与中国陶瓷制造业的技术及不断创新的理念具有很强的正相关性。而这也正是中国陶瓷企业走出去的信心和底气。

大数据平台直属   DANDAOYUENANKAIBANTAOCIGONGCHANG,JUEBUHUIXIANGWOMENXIANGXIANGDENEIMERONGYI。

  YISHITAOCIXINGYEBENSHENYOUYIDINGDEJUXIANXING。QUANQIUJINGJIDECHIXUDIMI,MAIFANGSHICHANGREQINGBUGAO,JIAZHIMUQIANZHENGCHUYUQUANQIUJINGJIDEHANDONG,GEGUOZHENGFUDOUZAICAIQUCUOSHI,YOUXIANBAOHUBENGUOQIYEDEFAZHAN。RUJINQIFEILVBINZHENGFUDUIYUENANCHUKOUDEJIANZHUCAILIAOJIAZHENGGUANSHUI,YIBAOHUGAIGUODETONGLEIGONGYEQIYE。

  ERSHIRUHEYOUXIAOYINGDUIDANGDIDEYONGGONGZHENGCE。BAOHUBENGUOGONGRENYOUXIANSHIDANGDIZHENGFUDEZHONGYAOJUECENEIRONG。YIYUENANDATONGNAIGONGSIWEILI,GAIGONGSIYIWANGDEZHONGCENGGUANLIRENYUANZHONG,ZHONGGUOGUANLIRENYUANDEZHANBIHENGAO,DANMUQIANZHIYOU15REN,QITAJUNWEIYUENANYUANGONG。BENGUOGONGRENYOUXIANANPAISHIYIGEGUOJIA、YIGEZHENGFUSHOUXIANXUYAOMIANLINDEWENTI,SHUYUZHENGFUJUECEDEWENTI。RUGUOZAIYUENANKAIBANTAOCIGONGCHANG,YINGDANGKAOLVQINGCHUZHEIGESHEJIGUOJIAYONGGONGZHENGCEDEWENTI。

  SANSHIRUHEYOUXIAOYINGDUIYUENANDEFALVZHIDU,TEBIESHIZHISHICHANQUANFALVZHIDU。RENHEYIGEGUOJIADEFALVZHIDUDOUSHIYOUCHAYIDE,ZAIYUENAN,WULUNSHITOUZIKAICHANGHAISHITOUZIBINGGOU,WANGWANGDOUHUISHEJIDAOFANLONGDUANFA、KUAGUOBINGGOUSHENCHA、ZHENGQUANJIAOYIFA、GONGSIFA、SHEHUIBAOZHANGFADENG,ERZHEIQIZHONGBUSHAOYOUHUISHEJIDAOZHISHICHANQUANDEXIANGGUANFALV。BUSHUXI、BULEJIEDANGDIDEFALV,WUYISHIYIXIANGJIJUFENGXIANDETOUZIXINGWEI。YINCI,DUIYUXIANGYAOZOUCHUQU、DAOYUENANTOUZIBANCHANGDEZHONGGUOTAOCIQIYELAISHUO,YINGDANGJINKENENGXUNZHAOLEJIEDANGDIFALVZHIDUDEFAWURENYUANHUOLVSHI,JIANGTOUZIBANCHANGDEFENGXIANJIANGDAOZUIDI,BIMIANYINSHEJIFALVWENTIERGONGKUIYIKUI。

  DANGRAN,WOMENSUIRANTIDAOSHANGSHUFENGXIAN,DANWOMENJUEBUNENGYINCIZHIBUBUQIAN。CONGZHANGYUANLAIKAN,YUENANRENGSHIWOMENZHONGGUOTAOCIQIYEDETOUZIWADI。ZHIYAOWOMENZUOHAOFENGXIANKONGZHI,JIANLIFUHEYAOQIUDEHEGUISHENCHAZHIDU,FANGZHITOUZIYUENANKENENGCHUXIANDEJIUFEN,WOMENRENGRANKEYIZAICISHI,YINGDEQUANQIUSHICHANG。

大数据平台直属   YEXU,DAOYUENANBANCHANG,BUJUYUENANJINGJIFAZHANBANTU,QIANGTANYUENANTAOCISHICHANG,ZHENGDANGQISHI。(*BENWENYIBIAOZHULAIYUANHECHUCHU,BANQUANGUIYUANZUOZHESUOYOU,NEIRONGWEIZUOZHEDULIGUANDIAN,RUYOUQINQUAN,QINGLIANXIWOMENSHANCHU!)

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